About
Spotlighting Geyse Ferreira, a Brazilian professional football player; Chan Yuen Ting, head coach of Jiangsu L.F.C and the first woman to lead a top-tier men’s team in a professional championship; and Victoria Haydn, a professional photographer known for her work with Manchester City, this campaign aims to inspire and encourage girls and women around the world to redefine greatness on their own terms.
We worked closely with our WBD APAC creative and production teams to meet TCL’s expectations: identifying three inspiring women, shooting across three continents, and delivering the campaign on time for the 2023 FIFA Women’s World Cup.