Track Cycling like never before

For this campaign, we produced two different assets. The first asset was a 30-second film designed to bring fans closer to track cycling through the custom AWS app. The second was a documentary-style short film that provides a behind-the-scenes look at this incredible Olympic discipline.

The UCI Track Champions League is a Warner Bros. Discovery Sports event. AWS, a premium partner of the league, developed a custom app that delivers real-time updates and exclusive insights into the performances of the world’s top cyclists. This innovative platform allows users to experience the excitement of track cycling like never before, offering in-depth analysis and live data that put fans right at the heart of the action.

All about the WBD Sports x UCI Track Champions League