Discover the wonders of Slovenia

To mark the 2024 edition of the Tour of Slovenia, we designed a digital activation to connect the race broadcast on Eurosport with our highly engaged cycling audience on digital and social platforms. We created a custom hub featuring a competition that invited users to discover some of the country’s highlights. The prize for the competition was a trip to Slovenia the following year.

To emphasize the touristic aspect of the activation, we developed interactive features that retraced all the stages of the tour, revealing hidden gems and showcasing the best tourist activities and spots in the area.