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Renault

Tennis Revolution

BRAND CONTENT DEVELOPMENT.
DIGITAL SPECIAL OPERATIONS.
About
We worked with Renault to create a captivating five-part series, broadcasted during the major tennis event Roland Garros. The series features Renault tennis ambassadors Casper Ruud, Félix Auger-Aliassime, and Diane Parry, who meet Eurosport tennis expert and three-time Roland Garros champion Mats Wilander to analyze the constant evolution of tennis. In each episode, we delve into a different theme including precision, speed, design, sound and energy, all connected with the history of the iconic Renault R5 model and required by professional players to reach the top of their game on the court.

 

Through fun challenges, the athletes and audience explore the evolution of the game with new techniques, materials and tools – the tennis rackets; the power of the players; the intensity on court; the rhythm of the matches; the sound within each stadium. All displaying revolution in motion at the iconic clay courts at Roland-Garros – “Revolution is a French thing”.
x 4
Tennis Champions
x 5
Films
Eurosport
Pan-Euro Distribution