About
Racing Minds is one of our standout projects. Racing Minds was particularly special due to its unique nature and complexity. We crafted a comprehensive documentary where science meets performance racing. Partnering with Ford Racing and Unit 9, we conducted the first real-life experiment of the Ford EEG Helmet in racing conditions. The filming took place at Motorland, an FIA international racetrack in Aragon, Spain.
We brought together neuroscientists and professional Ford rally drivers. This project was a groundbreaking experience, as we tested every aspect of the helmet’s technology for the first time, combining GPS wireless transmission with the EEG sensors of the Ford helmet.
The results were highly insightful, revealing a new potential training method for professional drivers: enhancing mental performance in Motorsports.
