Bridgestone
A new Tyre rEvolution
BRAND CONTENT DEVELOPMENT.
COMMERCIALS.
About
We collaborated with Bridgestone to create two films that blend existing footage with newly shot interviews from both the US and Europe. The goal was to highlight the concrete progress and innovative products the tire manufacturer has developed over the past few years, and to use 2024 as an opportunity to amplify the stories. The first film focuses on Guayule, a revolutionary rubber alternative for tires, while the second film showcases ENLITEN tire technology, designed for electric vehicles.
The films have been broadcast on Eurosport and Max from January 2024 through the end of the Paris 2024 Summer Olympic Games.
x 2
Advertorial Films
2024
Olympic Campaign
Global
Distribution
