About
Bringing together the world’s top runners in the heart of Paris, we partnered with ASICS, leveraging Eurosport’s credibility and impactful platforms to design a dynamic, integrated digital activation for their special event around the Paris Marathon in April 2024.
On the day of the event, we created a dedicated digital hub that integrated the live event feed with editorial content about the athletes. We also featured sponsored content on Eurosport’s BIG 5 websites with custom articles. Additionally, we developed social media assets for Instagram and Facebook to drive awareness and traffic to the hub, enhancing reach across various screens and platforms.
Live
Feed Integration
Paris
Marathon Campaign
Big 5 EU
Social / Digital Amplification
