One goal, one destination,
all year-round

The collaboration with the Canary Islands Tourism Board began in 2023 to develop a new promotional campaign, set to be amplified during the 2024 Olympic window from April to mid-August across Eurosport platforms.

From ideation to delivery, we managed the entire process, bringing together three world-class athletes from distinct Olympic disciplines: Alberto Contador for cycling, Katinka Hosszu for swimming, and Iwan Thomas for athletics.

As ambassadors for the Canary Islands, they authentically endorsed the destination. We produced a series of stories that invite viewers on a thrilling journey, showcasing the stunning landscapes of the Canary Islands and highlighting the archipelago’s benefits as an ideal training ground for sports professionals and international federations.